Our Story
Most consultants walk in with a solution already in hand. We ask questions first.
OLDCARTS is a medical mnemonic — a framework clinicians use to systematically gather information before making a diagnosis. Onset. Location. Duration. Character. Aggravating factors. Relieving factors. Timing. Severity.
A medical student created the brand. When he transitioned to full-time medicine, the name passed to Laura Smith, who bought it as a learning lab while working in e-commerce. What happened next was unexpected: the diagnostic framework turned out to be more useful for businesses than for watches.
Laura spent the next several years implementing ERP systems, building websites, training staff, and helping organizations figure out why things weren't working. She worked across industries — retail, AEC, professional services, and consulting — and found the same pattern everywhere: smart people, unclear processes, no real system for measuring what mattered.
OLDCARTS Consulting is the formalization of that work. The same disciplined, diagnostic approach — applied to your business operations.
We won't tell you what to fix until we understand what's broken and why. The intake matters.
The goal is never dependency on us. The goal is a business that runs on documented, repeatable systems — with or without us in the room.
We work with small businesses. Constrained budgets, small teams, founders wearing five hats. Everything we build is designed to be maintained by a real team, not a full-time ops department.
Laura is a storyteller at her core. Her mission: help people tell a better story about their work life — from founder to entry-level.
Her background spans e-commerce operations, ERP implementations, website and brand builds, staff training, and process design across industries. She's been the person in the room who figures out why the system isn't working — and builds the one that does.
She took an e-commerce job in 2015 specifically to learn the space, then bought OLDCARTS Watches as a personal learning lab so she wouldn't experiment on her employer's store. That instinct — learn by doing, protect others from your experiments — is still how OLDCARTS works.
The consulting practice runs the full diagnostic — direction, process, accountability, data, bottlenecks, and team. The whole chart. Not just the presenting symptom.
The Mark
The OLDCARTS mark — the OC diamond with the reflex hammer — represents the diagnostic precision at the core of everything we do. The same deliberate, systematic approach a clinician takes before writing a prescription. We ask first. We diagnose. Then we act.
Work With Us
The first conversation is always free. Tell us what's not working.
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